Announcing its arrival on the Swedish market, BetMGM marks yet another phase in its approach of European development.
This launch comes after the brand's successful arrival in the Netherlands in April 2024 and the United Kingdom in 2023.
From the Bellagio Resort & Casino in Las Vegas, Swedish consumers will have access to special features straight off the back of the launch—live-streamed casino games.
Along with a selection of welcome offers across casino, live casino, and sportsbook verticals, the platform also brings MGM Jackpot alongside special Las Vegas slots.
Designed especially for the Swedish market, the "Super Swedes" odds enhancement concept adds significantly to the launch. Customers may gamble on Swedish teams, sportsmen, and clubs playing abroad using this function.
Commenting on the evolution, LeoVegas Group CEO Gustaf Hagman said: "I'm incredibly delighted to bring BetMGM to Sweden, where it all started!
Since its founding, LeoVegas Group has been a top operator in Sweden; I am sure that Swedish players will like the special Vegas experience and golden offers available on BetMGM. Sweden has never been nearer Las Vegas!
BetMGM intends to run a wide marketing campaign in November covering radio, television, out-of-home advertising and digital out-of-home displays to accompany the debut.
18+. T&Cs Apply.
18+. T&Cs Apply.
18+. T&Cs Apply.
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