William Hill names Jockey Keith Donoghues as brand ambassador.

William Hill names Jockey Keith Donoghues as brand ambassador.

Irish jockey Keith Donoghue will be the operator's official horseracing ambassador, therefore William Hill has unveiled the newest addition to its ambassador portfolio.  

Donoghue will now offer material in the form of insights, analysis, previews and general commentary via his new blog on the William Hill website, as well as video content on the company's social media as part of his new post as William Hill ambassador.

Following a slate of fresh horseracing ambassador appointments at the beginning of the year—Cheltenham Festival trainer Gavin Cromwell, presenter and broadcaster Jane Mangan, jockeys J J Slevin and Sean Flanagan—this announcement follows.  

Speaking on this most recent appointment, William Hill Ireland Head of Marketing Andrew McCleave said: "We are happy to have Keith Donoghue join our stable of ambassadors at William Hill. Keith is an amazing jockey; we are excited about what the festival season has in store for him this year. 

"As lead jockey for fellow William Hill ambassador Gavin Cromwell, he has some great opportunities ahead of him and we'll be there to share exclusive updates, behind the scenes interviews and more generally across all our social content channels." 

For the bookmaker, who received an official ASA complaint on its bonus advertising over the summer, the second part of the year has been hectic.

More recently, though, William Hill teamed up with the Scottish Professional Football League (SFPL) for the introduction of a gambling damage prevention initiative last month.  

In an effort to increase the economic viability of the racing sector in New Zealand, more horseracing related news from this week saw the minister for racing suggest a number of changes to the country's legislation.  

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